"Going Green Program"

Program Definition:
Going Green at Zesty's means we take the improvement of the environment, your health and our local community as an important part of our business strategy.

Zesty's will take a proactive approach to programs, products, and processes that are eco-friendly to the environment, provide healthy choice food options and, when possible, patronize local businesses to build our local community.

Background Information

Any business can benefit from these green strategies that appeal to consumers who want to support green operations"

"The Green Economic Revolution has begun to take hold with restaurateurs

Purpose:  The purpose of the Going Green Program is to instill a philosophy within Zesty's Frozen Custard that makes Zesty's a leading restaurant in Green Bay, WI that focuses on saving the environment & healthy living.

Background:  One key element of "Going Green" is logistics. According to a study done by Martin Heller and Gregory Keoleian with the Center for Sustainable Systems, University of Michigan, the average American foodstuff travels an estimated 1,500 miles before being consumed. This is not sustainable at today's fuel prices.   Transportation accounts for approximately one-fourth of our country's greenhouse gas emissions. 

Typical of how "Going Green" tangentially creates other benefits, restaurants gain competitive advantage by offering fresher, better tasting food sourced from local growers. This also contributes to the local economy's prosperity and increases support for local restaurants. 

It is a common understanding that we need to create and implement things that will make our world a better place for our customers.  In addition, we need to provide food products with ingredients or processes that promote healthy living.

Over the next year, Zesty's will be searching for ways, products, and ingredients that can help us in our endeavor.

Our "Healthy Living" program in process:

• We cook with non-trans fat oils
• Standard low fat menu items including salads, sandwiches, wraps, soups, fat-free smoothies, and no-sugar ice cream
• USDA custom meat certified from local supplier / distibutor
• Research and development of new food items that promote healthy living

Our "Saving the Environment" programs in process or under review:

• When possible Buy locally – Reducing our carbon footprint
• We are working with icanconserve.  Visit http://www.icanconserve.com/ to see how they can help save energy at your home or business!
• Recycling and composting choices
• Looking for ways to conserve energy and water
• Looking for ways for pollution prevention
• Safer cleaning products
• We use Cintas for many of our services.  Their paper products are 100% post consumer use and heir cleaning chemicals are certified by the Environmental Protection Agency as "Designed for the Environment." Through their newest laundry processes they are able to reclaim 95% of our industrial waste water